What a good listing on Owna looks like, and what gets one sent back. Following these takes a few extra minutes and is the difference between a car that sells and a car buyers scroll past.
Photos
Take at least six, and twelve to twenty if you can. Listings with more photos get more messages.
Shoot in daylight, with the car clean. Cover all four corners, the front and rear, both rows of seats, the dashboard, the odometer, and the engine bay.
Use your own photos of your own car. Screenshots, manufacturer press images, and photos taken from another listing are removed.
Do not hide damage. Photograph it clearly instead. A buyer who finds a scratch in person walks away, and a buyer who saw it in the photos comes prepared to buy.
Get the numbers right
Enter the odometer exactly as it reads, and choose the correct unit. Imported cars often read in miles, and treating those as kilometres overstates the car by a wide margin.
Put the model year from the registration card, not the year you bought it.
Price in dirhams, and use the figure you would genuinely accept.
Describe it honestly
Accident history, repainted panels, and any warning light on the dashboard belong in the description.
Say who has serviced the car and roughly when it was last done.
If something does not work, write it down. It costs you nothing and saves both sides a wasted viewing.
Owna is owner to owner
List only a car you own, or one you are selling for the registered owner with their agreement.
Dealer and trade listings are removed. This is the whole point of the platform.
One listing per car. Duplicates are removed.
Not allowed
Phone numbers, prices, watermarks, or any text written onto the photos.
Titles padded with extra makes or models to catch searches.
Cars you do not have the right to sell, and anything that cannot legally be sold in the UAE.
After you submit
Every listing is checked automatically against its photos to confirm they show the car described.
If that check is confident, the listing goes live straight away. Anything uncertain waits for a person to look at it.
If a listing is sent back, you are told why, and you can edit it and submit again.